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Consumer Products & Services

The Intellectual Property Group of Ropes & Gray has provided counsel to many of the world’s best-known consumer brands companies, helping these clients protect and leverage the equity of their brands.

Our firm’s experience with consumer products litigation has been particularly extensive. We represented Polaroid in the famed Polaroid v. Kodak litigation that resulted in what is still the largest patent award in history, close to $1 billion. Several years later, Intellectual Property Group attorneys successfully overturned what was, at the time, the second largest patent verdict in history, in Alpex Computer v. Nintendo. And for the Coca-Cola Company, our attorneys have secured key trademark protection for what is arguably the world's most recognized brand.

Our clients in the consumer products and services field have included some of the most successful companies worldwide, including: ADT Security, Anheuser-Busch, AT&T, BASF, Barnes & Noble, Bausch & Lomb, Burberry, Callaway Golf, Coca-Cola, Compaq Computer, Corning, Electrolux, Estée Lauder, Ford, General Electric, Georgia-Pacific, Gillette, Good Humor, Heineken, Hewlett-Packard, Tommy Hilfiger, Hershey, Home Box Office, Hunter Douglas, International Paper, Motorola, Movado, Nabisco, Nestlé, Nintendo, Philips Electronics, Polaroid, Prestone, Revlon, Snapple, Softspikes, Target, TV Guide, Tyco, Unilever and Wilson Sporting Goods.

Representative Experience

  • In 2004 the Trademark Trial and Appeal Board dismissed Bacardi & Company’s petition to cancel our client Cubaexport’s U.S. registration of the famous Havana Club trademark for rum. In a 56-page opinion, the Board denied Bacardi’s summary judgment motion, held that the Havana Club registration had been properly renewed and dismissed each count of Bacardi’s petition for cancellation.
  • In 2002, after a Complaint and Preliminary Injunction motion were served, the U.S. District Court for the Eastern District of New York entered a Consent Judgment in favor of our client Snapple Beverage Corp. enjoining Maaza Beverages, Inc.'s infringement of Snapple's design patent and trade dress in beverage packaging.
  • In Harrah's Entertainment, Inc. v. Stratosphere Corporation, the U.S. District Court in Nevada entered two consent judgments terminating a patent infringement case in favor of our client, based on a settlement agreement between the parties.

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