Evan Gourvitz has successfully litigated intellectual property cases in federal court and before the Trademark Trial & Appeal Board for more than 15 years. He has handled every type of intellectual property matter, including trademark, copyright, patent, trade secret, false advertising, and right of publicity, as well as various First Amendment and general commercial litigation matters.
Evan is especially familiar with social media, having been involved both personally and professionally for more than 20 years, including serving on an early new media think tank at one of the world’s largest publishers and working as an HTML programmer at one of the earliest medical websites. He regularly advises clients on cutting-edge digital and social media issues, including advertising on Facebook, the use of celebrity and third-party brand names on Twitter, doxing (or doxxing) and the public release of personal, private, or libelous information about senior executives on the Internet, and how to prevent disputes and demand letters from “going viral.”
His clients have included premier names in the consumer products, restaurant, entertainment, and fashion industries, among others.
- Bureau National Interprofessionnel Du Cognac v. Prowood Wine & Spirits, Inc. Successfully represented our client in a federal district court case involving the sale of a third-party product, described as “Arman Cognac,” that was not genuine Cognac.
- Invista North America S.a. R.I. v. Hanwha Corporation. Successfully defended our client in an opposition proceeding, permitting Hanwha
to register its word-and-design mark for renewable energy services.
- Regularly represents and advises the Harvard Law Review Association in copyright and trademark disputes relating to The Bluebook: A Uniform System of Citation.
- Hogarth v. Edgar Rice Burroughs, Inc. Successfully defended the owner of all existing rights in the Tarzan character, in the trial court and on appeal, against claims that two Tarzan books published in 1972 and 1976 were owned by artist Burne Hogarth, rather than works for hire owned by Burroughs.
- Creative Arts by Calloway, LLC v. Brooks. Successfully defended Cab Calloway's grandson, in the trial court and on appeal, against multiple attempts by his grandfather’s widow, her family, and their company to prevent him from performing his grandfather's music as "The Cab Calloway Orchestra."
- Overbeck Corp. v. Overbeck GmbH. After a full trial on trademark infringement and dilution claims, prevailed on motion to strike a jury verdict against German company, its parent, and its U.S. affiliate.
- Walker v. DC Comics. Successfully defended comics publisher from claim that its comic “Superman: Last Son of Earth” infringed plaintiff’s purported rights in an unsolicited story idea submitted to DC.
- Sapon v. DC Comics. Successfully defended comics publisher from claim that its “Batman Beyond” character design infringed plaintiff’s purported rights in an unsolicited design submitted to DC.
- Brooks v. Creative Arts by Calloway, LLC. Successfully opposed application to register the trademark CAB CALLOWAY based on prior common law use of the mark THE CAB CALLOWAY ORCHESTRA by Cab Calloway's grandson, Christopher Brooks.
- Lacoste Alligator, S.A. v. Maxoly, Inc. Successfully opposed application to register alligator design mark based on prior registrations for and common law use of Lacoste alligator design marks.
- PepsiCo, Inc. v. “The Holy See.” In administrative proceeding before the World Intellectual Property Organization, acquired various PEPSI-formative domain names from an anonymous squatter who purportedly registered those domain names as political speech.
- Quoted, “3 Rules for Brands Sharing Memes,” Association of National Advertisers’ ANA Magazine (January 24, 2017)
- Quoted, “Unclear What Gov’t Could Do With Biker Gang Trademarks,” Bloomberg BNA Patent, Trademark & Copyright Journal (August 4, 2016)
- Co-author, “USA,” The International Comparative Legal Guide to Trade Marks 2016 (5th Ed. May 2016)
- Co-author, “Michael Jordan: Court Champion,” Intellectual Property Magazine (October 2015) (Subscription required)
- Quoted, “Jordan Verdict A Warning For Advertisers On Image Use,” Law360 (Aug. 24, 2015)
- Quoted, “Jordan wins $8m in publicity wrangle,” Intellectual Property Magazine (August 24, 2015)
- Quoted, “5 High Court IP Cases Last Term; None This Term?,” Bloomberg BNA Patent, Trademark & Copyright Journal (July 17, 2015 online; July 23, 2015 in print)
- Quoted, “REACTION: B&B Hardware is trademark litigation ‘game-changer,’” Intellectual Property Magazine (March 25, 2015)
- Quoted, “SCOTUS’s ruling in B&B could shift more resources to TTAB cases, lawyers say,” World Intellectual Property Review (March 25, 2015)
- Quoted, “Attorneys React To Supreme Court's TTAB Preclusion Ruling,” Law360 (March 24, 2015)
- Quoted, “US Supreme Court: trademark tacking is a question for jury,” World Trademark Review (April/May 2015 issue)
- Quoted, “Update: US Supreme Court favours jury in ‘tacking’ case,” World Intellectual Property Review (December 4, 2014)
- Quoted, “Lindsay Lohan's `Grand Theft Auto' Suit Must Overcome Tough New York Law,” Forbes (Aug. 27, 2014)
- Speaker, “Hot Topics: Hashtags and Augmented Reality,” Bloomberg BNA Webinar (April 18, 2017)
- Speaker, “Copyrights, Copycats, and the DMCA,” 2016 Association of National Advertisers Advertising Law & Public Policy Conference (April 6, 2016)
- Speaker, “Ethics in Social Media Controversies,” Intellectual Property Owners Association 43rd Annual Meeting (September 29, 2015)
- Speaker, “Demand Letters and Diplomacy in the Social Media Age,” International Trademark Association Annual Meeting (May 6, 2015)
- Speaker, “Current Social Media Issues: Stolen Selfies, Celebrities, and Shopping Bags,” Intellectual Property Master Class (November 18, 2014)
- Speaker, “Current Social Media Issues: Stolen Selfies, Celebrities, and Shopping Bags,” Ropes & Gray NY CLE Ethics Series (October 28, 2014)
- Panelist, “Fundamentals to Fansites: New Frontiers in Copyrights for Traditional and Social Media,” Association of Corporate Counsel, Westchester/Southern Connecticut Chapter (September 25, 2013)
- Panelist, “Generation, Ownership, and Protection of Virtual Property in Massively Multiplayer Online Role-Playing Games,” American Intellectual Property Law Association Mid-Winter Institute (February 1, 2006)