The promotion of prescription drugs in recent years has been revolutionized not only by the advent of direct-to-consumer advertising, but also by the proliferation of social media outlets such as Facebook, Twitter, message boards, and chat rooms. Never before have companies had such a direct link to users and potential users of their products, or the ability to interact with them in real time; similarly, consumers now have unparalleled access to information about drugs on the market, whether from other product users, prescribers, or manufacturers themselves. This article reports on an informal survey that we conducted to investigate the ways in which companies are addressing the issues presented by social media marketing.
Click here to read the full article co-authored by life sciences counsel Kellie Combs.
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