Ropes & Gray Represents Audax Private Equity and Emplifi in the Sale of a Stake in Emplifi to Sixth Street Growth

In The News
March 14, 2022

Ropes & Gray represented Audax Private Equity and Emplifi in the sale of a stake in Emplifi to Sixth Street Growth, a leading global investment firm with participation from the LionTree merchant bank. The transaction values Emplifi at over $1 billion. The transaction was announced on March 10 in a press release. 

Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. Audax is a leading alternative investment manager that seeks to help companies fuel revenue growth, optimize operations, and significantly increase equity value. Audax remains the majority investor in the company. 

The Ropes & Gray team that represented Audax Private Equity and Emplifi was led by private equity partner Kendrick Chow (Boston) and private equity associate Steven Obiajulu (New York), and included leveraged finance partner Michael Lee (Boston), benefits partners Jennifer Rikoski and Megan Bisk (both of Boston), mergers & acquisition partners Bradford Flint and Craig Marcus (both of Boston), benefits counsel Thomas Burke (New York) and Peter Ebb (Boston), litigation & enforcement counsel Steven Kaye, strategic transactions counsel Emilia Cannella and asset management counsel Michael Jurasic (all of Boston).