Ropes & Gray Represents Kohlberg & Company and MarketCast in its Acquisition of Phoenix Marketing International

In The News
March 31, 2022

Ropes & Gray represented Kohlberg & Company and its portfolio company MarketCast in the add-on acquisition of Phoenix Marketing International. Terms of the transaction were not disclosed. The announcement was made on March 24 in a press release

Phoenix Marketing International is a leading research and analytics provider that specializes in advertising measurement. Over its 34-year history, Kohlberg has completed 88 platform investments and over 200 add-on acquisitions with an aggregate transaction value of nearly $30 billion. 

The team that represented Kohlberg & Company and MarketCast was led by private equity partner Garrett Charon (New York), and included tax partner Pamela Glazier (Boston), tax counsel Samuel Duncan (New York), labor & employment counsel Stephanie Bruce, benefits partner Jennifer Rikoski, litigation & enforcement counsel Steven Kaye, antitrust counsel Deidre Johnson (all of Boston), IP transactions partner Megan Baca (Silicon Valley), litigation & enforcement partner Samer Musallam (Washington, D.C.) and debt financing associate Scott Rolnik (New York).