Asset managers scrambling to boost assets and enter new markets while keeping costs down are turning to partnerships that split responsibility for sales and clients from the actual investing.
Enthusiasm for so-called “subadvisory” contracts is especially high among European money managers looking to break into the US market and institutional managers hoping to tap individual investors. That is because the arrangement allows them to tap the US retail market without having to invest in huge sales forces.
Asset Management partner James Thomas told the Financial Times that, “You get the benefit of M&A without actually doing a transaction.”
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