On January 1, 2019, the revised Code of Practice issued by the International Federation of Pharmaceutical Manufacturers & Associations (IFPMA) went into effect. Among the most consequential revisions to the Code, which is binding on all member companies and associations wherever they operate, is a blanket prohibition on gifts provided to health care professionals (HCPs). Cultural courtesy gifts (such as mooncakes or condolence payments), as well as non-monetary promotional aids and reminder items for prescription-based medicines (branded Post-its, mouse pads, etc.), where previously permitted, are now banned. This brings the global IFPMA Code in line with similar prohibitions already in effect in Europe and the United States.