Ropes & Gray Attorneys Examine Regulatory Landscape for Companies Engaging Consumers Online
On Aug. 20, Bloomberg BNA’s Social Media Law & Policy Report
published an article by intellectual property transactions associate Megan Baca
examining increased scrutiny by the FTC and the National Advertising Division of the Better Business Bureau (NAD) of the online social media activity of consumer-facing companies. In the article, entitled “Federal Trade Commission and National Advertising Division Social Media Enforcement: Likes, Like-Gated Offers, and Other Traps for the Unwary,” the authors review the regulatory landscape for social media advertising and provide insight on compliance in this area.