IP Master Class: Managing the Large Patent or Trademark Portfolio: What Executives & Advisors Need to Know
This presentation, given by Amy Achter (Director, Corporate Intellectual Asset Management at Kimberly-Clark) and Paul DiGiammarino (CEO at Anaqua), will help participants understand how to increase company value through improved management of large IA portfolios. With more than 70% of public company market value derived from Intangible Assets, businesses are increasing focus on best practices associated with IAM. Companies with large portfolios are challenged to know and manage what they own and focus scarce resources to implement IA-based business strategies. How companies manage these portfolios impacts their ability to increase leverage of IA investments. The approach to deploying people, processes and tools to enable IA Management will also be explored, including real world experiences and results from best-in-class companies.