West Coast Lunchtime Legal Briefing - Social Media Enforcement: FDA, FTC, and National Advertising Division Case Studies and Practical Advice for Handling an Investigation or Enforcement Action

As social media becomes an increasingly important marketing strategy for consumer-facing companies, including technology, life sciences, media, entertainment, and consumer products companies, the Food and Drug Administration (FDA), Federal Trade Commission (FTC), and National Advertising Division of the Better Business Bureau (NAD) have heightened their focus on marketing activities conducted by companies through social media platforms. Paul D. Rubin, a regulatory partner in our Washington DC office, and Megan R. Baca, a corporate technology and intellectual property associate in our Silicon Valley office, reviewed a sampling of social media enforcement actions and provided practical advice for handling an investigation or enforcement action.