Bloomberg BNA Webinar - Social Media Enforcement: FDA, FTC, and National Advertising Division Case Studies and Practical Advice

Practices: Social Media

1:00 - 2:30pm ET

As social media becomes an increasingly important marketing strategy for consumer-facing companies, including technology, life sciences, media, entertainment, and consumer products companies, the Food and Drug Administration (FDA), Federal Trade Commission (FTC), and National Advertising Division of the Better Business Bureau (NAD) have heightened their focus on marketing activities conducted by companies through social media platforms. During this upcoming webinar Paul Rubin and Megan Baca will review a sampling of social media enforcement actions and provide practical advice for handling an investigation or enforcement action from regulatory, corporate technology, and intellectual property perspectives.

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