Genstar Capital Acquires All Web Leads
Ropes & Gray represented San Francisco-based private equity firm Genstar Capital in its acquisition of All Web Leads (AWL) from Great Hill Partners. Based in Austin, Tex., AWL is a customer acquisition marketing business focused on the U.S. property and casualty, health, and life insurance markets. The deal was announced June 30.
The Ropes & Gray team was led by private equity partner Todd Boes (San Francisco) and included tax partner Lee Allison (New York) and finance partner Michael Lee (Boston).