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Ropes & Gray Advises New Client Bridgepoint on Sale of Leading Marketing Technology and Services Provider ITG

Practices: Private Equity

Global law firm Ropes & Gray has advised Bridgepoint Development Capital – another new client for the firm - on its sale of Inspired Thinking Group (ITG), a UK-headquartered technology-led provider of outsourced marketing services, to Equistone Partners Europe. 

ITG helps global brands and retailers, such as Heineken, Audi and Puma, to deliver their multi-channel marketing more efficiently and effectively, utilizing its proprietary software platform, “MediaCentre.” The financial terms of the deal, which announced on 10 October, have not been disclosed.

The Ropes & Gray team was led by London-based private equity partner Helen Croke. The team also included private equity associate Phil Fogarty who is based in London.

Bridgepoint is the fifth new client for the firm’s London private equity team to have been announced since June 2017.  The firm has also advised: 

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