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In Bloomberg Law, New York Attorneys Examine Legal Pitfalls of Social Media Influencer Marketing During COVID-19 Pandemic

Practices: Intellectual Property, Intellectual Property Transactions, Social Media, Strategic Commercial Agreements

With customers at home during the coronavirus pandemic, advertisers are increasingly using social media “influencers” to engage consumers. 

In a Bloomberg Law article, IP transactions counsel Michael Kurzer, IP transactions associate Merissa Pico and corporate associate William Ognibene (all of New York) examine the legal pitfalls of influencer marketing during the coronavirus pandemic. 

The authors explain that to avoid legal and reputational risks, advertisers should carefully construct agreements, monitor the content created by influencers, and ensure all claims are backed by competent and reliable evidence.

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