Ropes & Gray Represents Boxy Charm in its sale to IPSY Forming BFA Industries
Ropes & Gray represented Boxy Charm in its sale to IPSY, forming BFA (Beauty For All) Industries. Terms of the transaction, which was announced on Oct. 30, were not disclosed. The press release is here.
BFA (Beauty For All) Industries is a beauty innovation platform that is home to the largest beauty subscription brands in the world, IPSY and BoxyCharm as well as brand incubator Madeby Collective and the personal care essentials brand, Refreshments.
The Ropes & Gray team that represented Boxy Charm was led by private equity partner Daniel Evans (Boston) and private equity associate Elizabeth Shore (New York), and included private equity partner Carl Marcellino (New York), employment, executive compensation & benefits partner Megan Bisk (Boston), tax partner Adam Greenwood (New York), litigation & enforcement partners Ama Adams and Chong Park (both of Washington D.C.) and Adam Harris (New York), IP transactions partner Violetta Kokolus (New York), and finance partner Andrea Hwang (New York).