Michelle DiMartino is a cultural psychologist at Ropes & Gray's Insights Lab. She helps clients manage risk by leveraging insights from cultural psychology and behavioral science to provide more human- and data-centered approaches to legal and compliance challenges.
Michelle specializes in diagnosing how cultural norms, organizational systems, and contextual factors shape decision-making, translating these insights into strategies that promote ethical behavior, compliance, and institutional resilience. Formerly a social purpose research consultant, she has designed impactful, evidence-based interventions across public policy, regulatory, and industry settings. At the Behavioral Insights Team (BIT), she led projects on digital safety, compliance culture, and behavioral partnerships with government agencies and industry leaders.
Prior to joining Ropes & Gray, Michelle's work often centered on the role of online choice architecture in shaping consumer and employee behavior. She oversaw a behavioral risk audit to identify and mitigate risky design features in online sports betting platforms, supporting both regulators and operators in promoting sustainable consumer protections. Additionally, she led the behaviorally informed redesign of a whistleblower app to increase public reporting of corruption and managed a governance innovation partnership with a major technology company, designing and facilitating global public forums to inform platform policy and build stakeholder trust. She has also collaborated with federal and state workforce agencies to reduce fraud, user error, and improper payments in unemployment insurance settings.