Mariel Goetz


  • JD, cum laude, Harvard Law School, 2008
  • BA (Economics and English), Rice University, 2004; co-captain, Women’s Varsity Volleyball Team


  • District of Columbia, 2009
  • Virginia, 2008
  • French
  • Washington, D.C. Super Lawyers Rising Star (2014-2016)

Mariel Goetz


Mariel’s practice encompasses civil litigation at both the trial and appellate levels, with a focus on trademark and false advertising litigation. Recognized by Super Lawyers as a “Rising Star” among Washington, D.C. lawyers in 2014, 2015, and 2016, Mariel has represented clients in federal and state courts, arbitration tribunals, and administrative proceedings, including before the Federal Trade Commission and the Trademark Trial and Appeal Board. She also has experience arguing in federal appeals court. In addition to her active litigation practice, Mariel counsels clients on a range of issues including pre-litigation strategy and dispute resolution, advertising compliance, brand protection strategies, and social media matters.

Mariel has a significant and varied pro bono practice, representing clients in matters ranging from criminal appeals to First Amendment challenges.


  • YSL Beauté v. Oscar de la Renta, Ltd.: Represented an international fashion house in a successful year-long international arbitration over termination of the client’s global trademark license agreement for fragrances and cosmetics.
  • TRIA Beauty v. Radiancy, Inc.: Represented an FDA-regulated medical device manufacturer in a false advertising lawsuit brought against an unregulated competitor.
  • Wollschlaeger v. Farmer: Represents three national medical organizations and six physicians in widely followed First Amendment challenge to Florida law that prevents doctors from speaking freely with patients about gun safety, both in successful district court action and on appeal.
  • Comité Interprofessionnel du Vin de Champagne: Represents the trade association for grape growers and houses of Champagne, France, advising on trademark issues and representing the CIVC in proceedings with the Trademark Trial and Appeal Board.
  • Cablevision v. Viacom: Represented Cablevision in litigation asserting antitrust claims against Viacom for illegally tying programming networks (S.D.N.Y.).



  • “Case Study: Florida’s Attempt to Censor Physicians’ Discussions with Patients About Gun Safety,” Massachusetts Medical Society’s12th Annual Public Health Leadership Forum – Firearm Violence: Policy, Prevention & Public Health, April 5, 2016