IP Litigator to Speak at Cosmetics and Personal Care Products Legal Conference

IP litigation counsel Evan Gourvitz (New York) will speak on “Assessing the Risk and Benefits of Social Media Influencers and Paid Promoters of Cosmetics and Personal Care Products” at the American Conference Institute’s Cosmetics & Personal Care Products legal forum in New York on March 28.

This panel will address how to effectively market cosmetics and personal care products using social media; the potential benefits and risks of using influencers, paid promoters, and celebrities; and the Federal Trade Commission’s social media guidelines. The panel also will include Rita Gomes, Colgate-Palmolive Company’s Chief Marketing Counsel for North America.