Advent International Acquires Majority Stake in Data-Driven Marketing Provider Ansira Partners

Ropes & Gray represented Advent International in its agreement to acquire a majority stake in Ansira Partners from KRG Capital Partners. St. Louis, Mo.-based Ansira is a leading provider of technology-enabled marketing solutions and one of the largest independent data-driven marketing services companies in the United States. Advent will acquire its stake in partnership with the company’s management, who will continue to retain a substantial ownership interest in the company.

Financial terms of the transaction, which was announced Nov. 17, were not disclosed. The acquisition is expected to close by the end of 2016.

The Ropes & Gray team advising Advent included private equity partners Newcomb Stillwell (Boston) and Matthew Richards (Chicago); intellectual property transactions partner Edward Black (Boston); executive compensation & employee benefits partner Jennifer Rikoski (Boston); finance partner Jay Kim (New York); tax partner Adam Greenwood (New York); and private equity associate Christian Westra (Boston).