Ropes & Gray advised Advent International in connection with its agreement to acquire Olaplex, a prestige and professional hair care brand. The transaction was announced on Nov. 19. Financial details of the transaction weren’t disclosed. The press release is here.
Olaplex was founded in 2014 by beauty industry veterans Dean and Darcy Christal, who commercialized a revolutionary, patented technology that protects and repairs damaged hair. Ranked as one of the highest-engagement hair care brands on social media platforms, Olaplex is a go-to brand for both stylists and consumers.
Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 350 private equity transactions in 41 countries, and as of June 30, 2019, had $54 billion in assets under management.The Ropes & Gray team that advised Advent International was led by intellectual property partner Ed Black, labor & employment partner Megan Bisk, benefits partner Jennifer Rikoski (all of Boston), life sciences partner Kellie Combs (Washington) and tax partner Adam Greenwood (New York).
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