In Bloomberg Law, IP Attorneys Examine Bringing Trademark Law into the Dot-Com Age

In The News
June 4, 2020
Capital Insights.

The U.S. Supreme Court is set to decide whether marks that combine an arguably generic term with dot-com are protectable under U.S. trademark law.

IP transactions counsel Emilia Cannella (Boston), IP litigation counsel Evan Gourvitz (New York), and IP transactions associate Gabriel Gillmeyer (Boston) co-authored a Bloomberg Law article that discusses how such marks should be protectable upon a showing of acquired distinctiveness, and that such a result would harmonize trademark law with a modern understanding of domain names and the internet.