Ropes & Gray Advises TSG Consumer Partners in its Acquisition of a Majority Stake in Rough Country

In The News
June 29, 2021

Ropes & Gray represented TSG Consumer Partners, LP in its acquisition of a majority stake in Rough Country from Gridiron Capital. Gridiron Capital and Rough Country management will remain significant investors and the company will continue to be led by its current management team. Financial terms of the transaction, which was announced on June 29, were not disclosed. The press release is here.

Rough Country, headquartered in Dyersburg, Tennessee, is a leading provider of branded aftermarket performance-enhancing products and accessories to the truck, Jeep and SUV enthusiast market. TSG Consumer Partners is a leading private equity firm that partners with founders and management teams to build and accelerate growth for best-in-class consumer-facing businesses.

The Ropes & Gray team that represented TSG Consumer Partners was led by private equity partner Elizabeth Gallucci (San Francisco), and included private equity partners Jay Freedman and Minh-Chau Le (both of San Francisco), tax partner Pamela Glazier (Boston), finance partners Alexander Zeltser (Boston) and Andrea Hwang (New York), mergers & acquisitions partner Regina Sam Penti (Boston), employment, executive compensation & benefits partners Renata Ferrari and Megan Bisk (both of Boston), litigation & enforcement counsel Steven Kaye (Boston), IP transactions counsel Emilia Cannella (Boston), real estate partner Peter Alpert (Boston), and ESG and M&A partner Michael Littenberg (New York).