In Law360, IP Transactions Attorneys Examine Legal Considerations with Dupes-Based Business Models

In a Law360 article, IP transactions attorneys discussed the legal considerations with dupes-based business models.

With the rising popularity of dupes— lower-cost products inspired by luxury or well-known branded products— driven in large part by social media, more investors may begin to consider whether dupes-based businesses are viable targets for acquisition or investment. There are distinct legal considerations when evaluating a business model based on third-party inspiration. Conversely, investors in luxury and well-known brands may begin to consider risks to their market position from emerging dupes businesses.

The authors note the dupes market is likely to continue in the foreseeable future as a space where imitation and innovation co-exist. The evolving dupes landscape offers risks and rewards for both investors in dupes and innovating companies, highlighting the importance of thoughtful legal strategies to harness opportunity.

The article was authored by IP transactions partner Erica Han, co-head of the firm’s retail and consumer brands industry group, IP transactions counsel Georgina Jones Suzuki and IP transactions associate Sabrina Kim.