Ropes & Gray has represented TSG Consumer Partners in its strategic growth minority investment in Pura Vida Miami, a premium all-day café and lifestyle brand focused on health and wellness. The transaction was announced on November 13 in a press release. Financial terms of the transaction were not disclosed.
TSG is a leading consumer-focused private equity firm with approximately $13 billion in assets under management.
The deal team was led by private equity partners Reed Harasimowicz and Sandy Boer and included private equity partner Paul Van Houten, employment partner Megan Bisk, executive compensation & employee benefits partner Kyle Higley, tax partners Pamela Glazier and Aaron Harsh, IP transactions partner Megan Baca, mergers & acquisitions partner Chris Comeau, litigation & enforcement partners Rocky Tsai and Dan McCaughey, regulatory partner Kellie Combs, environmental partner Peter Alpert, and private equity partner Deidre Johnson.
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