Ropes & Gray Represents MarketCast Group and Kohlberg & Company in its Acquisition of Turnkey Intelligence
Ropes & Gray represented MarketCast Group and Kohlberg & Company, in its acquisition of Turnkey Intelligence, a preeminent sports research and advisory firm. Turnkey Intelligence joins the MarketCast Group, a global leader in the consumer insights industry and a portfolio company of Kohlberg & Company. Turnkey Intelligence will work in collaboration with global social media analytics and insights firm Fizziology, which was recently acquired by MarketCast last year represented by Ropes & Gray. The two companies will work to provide their sports and brand clients robust and timely sponsorship and fan experience insights. The transaction was announced on September 10.
Turnkey Intelligence, headquartered in the Philadelphia area, offers a full suite of data-driven services – including fan experience tracking, sponsorship valuation and efficacy, ticketing strategy, and creative/media optimization – to hundreds of sports clients.
The Ropes & Gray team was led by private equity partner Christopher Rile and private equity associate William Baker, tax partners Eric Elfman and Aaron Harsh and finance partner Steven Rutkovsky.