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Ropes & Gray Advises Advent International in Ansira Partners Acquisition of CDK Global's Digital Marketing Business

Practices: Private Equity, Intellectual Property Transactions, Labor & Employment, Tax, Litigation

Ropes & Gray advised Advent International Corporation in the acquisition by Ansira Partners, Inc., a leading marketing services provider and portfolio company of Advent, of the digital marketing business of CDK Global, Inc. The business to be acquired represents CDK Global, Inc.’s advertising and website business, offering customers (primarily automotive manufacturers, dealers and retailers) solutions for hosting and managing their online advertising and websites.

The Ropes & Gray team that advised Ansira was led by private equity partners Christian Westra (Boston) and Jay Kim (New York), and included private equity partner Matt Richards (Chicago), IP transactions partner Ed Black (Boston), labor & employment partner Doug Brayley (Boston), benefits partner Jenny Rikoski (Boston), tax partner Adam Greenwood (New York) and litigation & enforcement partner Jim Dowden (Boston).

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