Ropes & Gray advised MarketCast, LLC and Kohlberg & Company in its acquisition of Fizziology LLC, a social insights and analytics company in the media and entertainment space. Fizziology has developed best-in-class software to convert social opinions into trackable data and insights. The transaction was announced August 14, 2017.
MarketCast, a portfolio company of Kohlberg & Company, is a leading provider of marketing research services and data analytics for the global entertainment industry, with offices in Los Angeles, New York, Boston, and London.
The Ropes & Gray team included tax partner Eric Elfman and private equity associate Jessica Cooney.
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