Ropes & Gray Advises New Mountain Capital’s W2O Group in Acquisition of 21GRAMS

In The News
February 26, 2020

Ropes & Gray advised W2O Group, a portfolio company of New Mountain Capital, in its acquisition of 21GRAMS. The transaction was announced on Jan. 13. W2O Group’s press release can be found here. 

21GRAMS is a strategic and creative marketing, advertising and medical education agency dedicated to making healthcare more human. The acquisition bolsters W2O’s position in medical and scientific communications given that 21GRAMS has a robust medical and patient education division that will complement W2O’s recent acquisitions of Arcus and Radius Digital Science. 

The Ropes & Gray team that advised W2O was led by private equity transactions partners Garrett Charon and John Sorkin (both of New York), private equity transaction associate Dee Kuchukulla (New York), finance partner Stefanie Birkmann (New York), tax partner Adam Greenwood (New York), executive compensation and benefits partner Allie Alperovich (New York) and health care partner Jennifer Romig (Chicago).