Ropes & Gray Advises Exeter Capital in Partnership with NOBULL

In The News
April 15, 2021

Ropes & Gray advised Boston-based private equity firm Exeter Capital in partnering with NOBULL, a high growth athletic footwear, apparel and accessory brand. The transaction announced on April 14 will support NOBULL’s global growth strategy.

In connection with the transaction, Steven J. Collins, founding team member and Managing Director at Exeter Capital, will join the NOBULL Board of Directors and Julia Adam, founding team member and Principal at Exeter Capital, will become a Board Observer.

NOBULL sells its footwear, apparel, and accessories through its own website, permanent and pop-up stores, as well as at numerous events. The company recently announced a multi-year partnership as the title sponsor of the CrossFit Games and as the Official Footwear and Apparel Brand of CrossFit. NOBULL has expanded its training offering into running, cycling and trail running.

The Ropes & Gray team was led by mergers & acquisitions counsel Stephanie Lapidus and included tax partner Pam Glazier, mergers & acquisitions partner Jane Goldstein (all of Boston), employment & benefits partner Danna Kivell (New York), and IP transactions counsel Erica Han (Boston).