Ropes & Gray Represents TSG Consumer Partners in Acquisition of EoS Fitness

Ropes & Gray advised TSG Consumer Partners, a leading consumer-focused private equity firm, in the acquisition of EoS Fitness. The transaction was announced on May 12. Financial terms were not disclosed.

EoS Fitness, a leader in the fitness industry with its high value and low price gyms for exercise practitioners of all experience levels, has over 1.5 million members in more than 175 gym locations open and soon to open in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah.

The acquisition builds on TSG Consumer’s success in the fitness industry, including leading brands Planet Fitness and Sunshine Fitness.

The Ropes & Gray team for TSG Consumer was led by private equity partner Sandy Boer and private equity associate Andrea Daley and included IP transactions partner Megan Baca, tax partner Pam Glazier, private equity partner Alex Zeltser, litigation & enforcement partner Zak Goodwin, employment, executive compensation & benefits partners Kyle Higley and Richard Kidd, real estate investments and transactions partner Peter Alpert, private equity counsel Daniel Lee, real estate investments and transactions counsel Effie George Floyd, litigation & enforcement counsel Steve Kaye and IP transactions counsel Emilia Cannella, as well as private equity associates Merry Sheehan and Tatum Wheeler.