In a recent Mergermarket article exploring the surge in sports M&A activity in relation to the 2026 FIFA World Cup, private equity partner PJ Sullivan offered insights on the investment opportunities the tournament is expected to unlock across the North American sports landscape.
PJ noted the potential for soccer-related deal activity following the World Cup, saying, “I expect a lot of activity on the heels of the World Cup. Teams in the MLS and the NWSL (National Women's Soccer League) will try to capitalize on increased interest to attract investment, and private equity will look to invest.”
Looking ahead, PJ also highlighted the 2028 Los Angeles Olympics as a catalyst for future investment: “A lot of the Olympic sports will come into focus in 2027 in advance of LA. We're seeing all kinds of interesting partnerships between investors and operators trying to establish interesting new markets.”
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