PLI - Advanced Licensing Agreements 2011
Negotiation Skills and Tactics

PLI New York Center 810 Seventh Avenue at 53rd Street (21st floor) New York, NY 10019

Negotiation Skills and Tactics

  • How to prepare for license negotiations
  • How to use psychological tools as part of your negotiation strategy
  • Consensus and bridge building
  • Differences between integrative (“win-win”) and positional bargaining, and when to use each
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