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Cross-Practice Team Advises on Sale of Evenflo’s Ameda® Breastfeeding Business

Practices: Private Equity, Mergers & Acquisitions, Private Investment Funds, Special Situations, Securities & Public Companies

A team of Ropes & Gray attorneys advised private equity client Weston Presidio and its portfolio company Evenflo Company, Inc. on the sale of Evenflo’s Ameda® breastfeeding business to Platinum Products Holding, Inc., a portfolio company of Crimson Investments, in a transaction announced on December 4. Evenflo will retain and exclusively focus on its portfolio of leading brands in the juvenile gear category: Evenflo®, ExerSaucer®, Snugli® and Gerry®. Weston Presidio will retain its majority ownership position in Evenflo.

The Ropes & Gray team included intellectual property transactions partner Mark Bellomy (Boston), tax partner Leo Arnaboldi (New York), benefits partner Loretta Richard (Boston), patent strategy counsel Emilia Cannella (Boston), merger control counsel Deidre Johnson (Boston), real estate senior attorney Jo Greaves (Boston), private equity associate Sarah Schaffer Raux (Boston) and benefits associate Adam Stella (New York).

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