Ropes & Gray advised Berkshire Partners on its planned acquisition of a majority interest in Catalina, which provides personalized digital media that drives lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina and Berkshire Partners, a Boston-based investment firm, announced on March 3 the entry into a definitive agreement for Berkshire Partners to acquire a majority interest in Catalina from current owner Hellman & Friedman, which will remain an investor in Catalina going forward.
The Ropes & Gray team was led by private equity partner Taylor Hart in Boston.
