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Genstar Capital Acquires All Web Leads

Practices: Private Equity, Tax, Finance

Ropes & Gray represented San Francisco-based private equity firm Genstar Capital in its acquisition of All Web Leads (AWL) from Great Hill Partners. Based in Austin, Tex., AWL is a customer acquisition marketing business focused on the U.S. property and casualty, health, and life insurance markets. The deal was announced June 30.

The Ropes & Gray team included tax partner Lee Allison (New York) and finance partner Michael Lee (Boston).

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