IP Litigator Addresses Social Media Legal Pitfalls for Marketers in ANA Magazine
Intellectual property litigation counsel Evan Gourvitz (New York) was quoted extensively in an Association of National Advertisers ANA Magazine article published on May 9. The article addresses what marketers need to know about copyrights, trademarks, and the right of publicity to avoid common social media legal mistakes.
Mr. Gourvitz recommends that outside and in-house attorneys assist their clients’ brand managers and marketers by providing them with reference charts explaining the relative legal risks of using different types of content in their social media posts.