Ropes & Gray represented TPG Capital, the private equity platform of global alternative asset firm TPG, in its agreement to make a strategic minority investment in Anastasia Beverly Hills, a high-growth, prestige beauty company. TPG is partnering with Anastasia Beverly Hills to help enhance its operations and growth, with a focus on e-commerce and international expansion. The announcement was made on June 20 and terms of the transaction were not disclosed.
Anastasia Beverly Hills, namesake brand of Romanian-born entrepreneur Anastasia Soare, launched her Beverly Hills flagship salon in 1997 and the company’s first product line in 2000, which are available at anastasiabeverlyhills.com, Dillard’s, Macy’s, Nordstrom, Sephora, ULTA, and select retailers in over 25 countries.
The Ropes & Gray team was led by private equity partner Michael Roh, finance partner Alexander Zeltser, labor & employment partner Megan Bisk, tax partner Adam Greenwood and associates James Davis and Scott Rolnik.
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