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Ropes & Gray Advises NFL in Strategic Partnership to Operate On Location Experiences

Practices: Private Equity, Intellectual Property Transactions, Tax, Mergers & Acquisitions, Finance

Ropes & Gray represented the National Football League in a strategic partnership with Endeavor to operate On Location Experiences. On Location is the official hospitality partner of the NFL, and a partner to more than 150 other rights holders, such as the NCAA, the PGA of America and the United States Tennis Association. The company provides official access for both corporate clients and fans looking for immersive experiences at marquee events. The transaction was announced in a press release here.

The NFL, through its strategic investment arm, 32 Equity, will continue to be a minority shareholder in On Location and retain its seat on the company’s Board of Directors. Endeavor, a global entertainment sports and content leader, acquired a majority stake ownership in On Location from existing investors.

The Ropes & Gray team representing the NFL included intellectual property transactions partner Violetta Kokolus (New York), tax partner Aaron Harsh (Boston), mergers & acquisitions partner Carl Marcellino (New York), finance partner Arek Maczka (New York) and associates Andrea Stephen, Christopher Han, Lindsay Richardson (all of New York), Alyssa Kollmeyer (Boston), Michael Shulman (New York), and Brandon Dunn (Boston).

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