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In Managing IP, Peter Brody Addresses Trademark Consumer Confusion

Practices: Intellectual Property, Intellectual Property Litigation, Litigation, Trademark & Related IP Litigation, Trademark, Copyright Infringement

A Managing Intellectual Property article on how in-house counsel evaluate trademark consumer confusion issues includes insights from IP litigation partner Peter Brody (Washington, D.C.). Peter explains that to make the best case in trademark litigation parties should use common sense analogies that will resonate with courts, show that their experts’ approaches are consistent with established law and are not novel or untested.

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