Ropes & Gray represented Kohlberg & Company and its portfolio company MarketCast in the add-on acquisition of Phoenix Marketing International. Terms of the transaction were not disclosed. The announcement was made on March 24 in a press release.
Phoenix Marketing International is a leading research and analytics provider that specializes in advertising measurement. Over its 34-year history, Kohlberg has completed 88 platform investments and over 200 add-on acquisitions with an aggregate transaction value of nearly $30 billion.
The team that represented Kohlberg & Company and MarketCast was led by private equity partner Garrett Charon (New York), and included tax partner Pamela Glazier (Boston), tax counsel Samuel Duncan (New York), labor & employment counsel Stephanie Bruce, benefits partner Jennifer Rikoski, litigation & enforcement counsel Steven Kaye, antitrust counsel Deidre Johnson (all of Boston), IP transactions partner Megan Baca (Silicon Valley), litigation & enforcement partner Samer Musallam (Washington, D.C.) and debt financing associate Scott Rolnik (New York).
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