Nicole Krea Shares Insight into SEC Marketing Rule Ahead of November Deadline
Private-equity firms are racing to adapt to new rules about marketing funds to prospective investors, anticipating a sweep by regulators to check compliance when the directive takes effect next month. While the initial reaction to the rule has been mixed following the issuance of the final rule in December 2020, firms are now trying to adapt to it. For most firms, that entails changing all their marketing and fundraising materials.
Asset management partner Nicole Krea told The Wall Street Journal that “depending on the firm and the volume of their marketing materials, it can be a heavy lift. There’s no one single way to do it, and there are variations across different firms.”
The rule—430 pages of instructions intended to prevent investment advisers from misleading clients—is set to take effect Nov. 4, nearly two years after it was issued.