Ropes & Gray Advised Avista Healthcare Partners on Strategic Partnership with PK Benelux

Ropes & Gray advised Avista Healthcare Partners on its investment in PK Benelux, a key player in the market for vitamins, minerals, and supplements (VMS) in the Netherlands, through a strategic partnership.

PK Benelux markets VMS products under Lucovitaal®, a fast-growing VMS brand over the last five years, which offers consumers the highest-quality and highest-value product assortment across nearly all VMS categories. Lucovitaal® is distributed across all major drugstores, supermarkets, and e-commerce retailers in the Netherlands, cultivating strong customer loyalty through the brand's reputation for quality and leadership in innovation.

Avista's expertise as one of the most active investors in consumer healthcare in North America and Western Europe and track record of growing businesses alongside founders were key to securing this partnership. Over the last decade, Avista has made seven platform investments and over 20 add-on acquisitions in consumer healthcare.

The Ropes & Gray team was led by private equity partner Elizabeth Todd with support from partners Sam Levitt  and Shona Ha,and associate Victoria Srivastava. Additional support was provided by finance partner Alex Robb, counsel Jacob Bennett and associates Chad Parkinson and Benjamin Cooper, private equity associates Callum Flanagan and Matthew Rice, and trainees Fizaa Ahmed and Aidan Guo, antitrust partner Ruchit Patel and associates Alex Watts and Anna Pugh, and tax partner Chris Agnoli and counsel Benjamin Wonnacott.